• Cycling family ties

    They say cycling runs in the blood. In the case of the Velits Brothers this is certainly the case. With a family owned cycling store, Dad behind the counter, Mum overseeing logistics and both Martin Velits and brother Peter Velits riding for professional World Tour cycling teams, the Velits family is the very essence of cycling.

    If it is not the amount of kilometers clocked-up during training or results of a recent Grand Tour, being discussed at the Velits family dinner table, it is likely which colors to choose for the coming Isadore Apparel season or the development for new products.

  • Pro cycling design knowledge

    Isadore Apparel was from the very beginning created on the foundations of the Velits Brothers deep insight to what works on the road and what does not. This knowledge is used extensively throughout every aspect of Isadore Apparel. We use our Pro cycling design knowledge, and combine it with clean design for any rider with an active cycling lifestyle.

    No matter whether you are a Racer or a Rouleur you will feel the attention to detailing in every item of our products derived from hours and hours and thousands of kilometers in the Pro cycling peloton.

Producing sustainbly for a cleaner planet

The Velits Brothers have always felt our planet looks great from a bike

They will like it to stay that way, so future generations also can enjoy a healthier and greener planet from the coolest machine in the World. The bike. This is why Isadore Apparel are manufactured sustainably.

We care about how garments and packaging are made. A philosophy which has been with the company since the beginning. Sourcing material and fabrics from suppliers who are Oeko-Tex® certified. Choosing local, socially and environmentally responsible manufacturers and packaging manufactured in recycled or recyclable paper, so you can enjoy your ride with a clean conscience in Isadore Apparel.

ISADORE APPAREL IS BROUGHT TO YOU BY A TEAM OF PRO RIDERS, DESIGNERS, MARKETERS AND STAFF WHO ALL LOVE ROAD CYCLING AND BELIEVE IT IS THE GREATEST SPORT ON THE PLANET.

  • REALDEALCYCLEPHILE’S

    The parent company of Isadore Apparel is called Realdealcyclephile s.r.o. because that is what we are. Our company consists of a small team of Pro riders, designers, marketers, photographers and staff who ride their bikes every day. If not as road cycling into the great unknown, then to work and Back To Urbanity.

    We love everything “Bike”, and know our products work because we test them rigorously every single day, so you can enjoy a far greater experience on your bike.

  • MANUFACTURED LOCALLY BY HANDS

    Isadore Apparel is manufactured locally where we live. We believe in giving back to the society in which we live, creating jobs and be able to control every aspect of our product developments and productions.

    This we are able to do in just a simple bike ride to our factory where everything is Made by Hand by real humans who are proud of their craft. Every Isadore Apparel product starts from Love.

  • THE ROAD IS THE WAY OF LIFE

    Life is a road we are all blessed with, but at Isadore Apparel we also believe that the ROAD IS THE WAY OF LIFE. The freedom of the open road, the beauty of the surrounding landscape and the hours spent on our bikes is what makes our products and Isadore Apparel great.

    Our products are made for a road cycling lifestyle on the open roads where you will meet Beauty, Glory and Pain. Just as in real life.